How studios use generative AI to produce their game trailers
More and more studios use generative AI tools to previsualize cinematic scenes before final motion-capture shoots.
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Behind a polished AAA game trailer increasingly sits an AI-generated previsualization step — invisible to the player, but essential to the creative process.
Previsualization, not the final render
Generative AI tools mainly serve to quickly test shot composition and lighting moods before committing costly motion capture and final render resources — the delivered product still comes from human teams.
A practice that stays largely undisclosed
Few studios openly discuss this use, fearing a negative community reaction, even though the technique itself is comparable to an advanced digital storyboard.
Verdict
A quieter, less controversial use of AI than one might expect, focused on preproduction rather than the finished product.
